# Dpad Creative Expression

## OUR PHILOSOPHY

As we are on the journey to build the world's largest autonomous decentralized launchpad for the startups, it's important to create relevant vibes around our brand. Here we introduce our new design system that maintains the core elements of our brand while keeping our community at the center of our creative expression.

To achieve this, we're creatively incorporating focused, motivating elements with confidence in ways that are progressive, advanced, and identically Dpad. By consistently using the Shield logo, an expanded palette of blues rooted in our iconic bright sky blue, and constrained family of harmonious typefaces, we purpose and cohesion to every interaction users have with our brand.

From startup founders, developers, marketers to investors, fund managers and executives, we believe in the power of decentralization to empower people and communities. 

![](https://3153662752-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-MbfQ3BmuH69fFZY7mgv%2F-Mbg1WXtQ-k6W4xYtDhk%2F-MbgIpOzf3SEi27kW14C%2Ficon%20perimeter.png?alt=media\&token=3b2314db-5f2a-4f6d-9436-e226be0c38a3)